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The pricing switch that changes everything (how to double revenue without doubling work)
Stop undercharging and start pricing for the value you actually deliver
Daniel Fazio
@thedanielfazio
The Pricing Switch That Will Change Everything in Your Agency
Most agency owners price based on what they think people will pay, not based on the value they actually deliver. They charge $1,000/month for work that generates $10,000/month in client revenue, and they wonder why they're always grinding for low margins. The problem isn't their service—it's their pricing model. And the fix is simpler than you think: stop pricing based on your time or costs, and start pricing based on outcomes.
Here's the shift: instead of saying "I'll run your ads for $2k/month," you say "I'll build you a lead generation system that books 20 qualified sales calls per month." Instead of charging for deliverables, you charge for results. And because the value of those results is significantly higher than your price, the client sees it as an obvious yes. You're not competing on price anymore—you're competing on outcomes. And when you do that, you can charge 2x, 3x, even 5x what you're currently charging without any pushback.
The second part of the pricing switch is moving from one-time projects to recurring revenue. One-time deals mean you're constantly chasing new clients. Recurring deals mean you close a client once and get paid every month. That's how you build predictable income, scale without burning out, and create a business that's actually worth something. Most agencies stay broke because they're stuck in project mode. The ones that scale are the ones that figure out how to package their work into ongoing retainers.
When you combine outcome-based pricing with recurring revenue models, everything changes. Your margins go up. Your client quality goes up. Your revenue becomes predictable instead of random. And you stop trading time for money because you're being paid for value, not hours. That's the pricing switch that turns a struggling agency into a scalable business.
Learn the Pricing Strategies That 2x Your Revenue Without Adding More Work
The reason most agencies stay small is because they're undercharging. They price based on what they think clients will pay, not based on the value they actually deliver. And because they're stuck in low-ticket, one-time project mode, they're constantly grinding for new clients instead of building recurring revenue. Inside the AI-Assisted Agency Program, we teach you exactly how to structure offers, price for outcomes, and transition to recurring models that scale.
You'll learn how to package your services into high-value, results-based offers that clients happily pay premium prices for. You'll get the exact pricing frameworks that let you charge 2x–5x more without resistance. And you'll discover how to transition one-time clients into recurring retainers so your revenue compounds over time instead of resetting every month.
This is the same pricing strategy that's helped our students go from $2k/month agencies to $20k/month agencies—without working more hours or taking on more clients. They just learned how to price for value, structure recurring deals, and position themselves as premium service providers instead of cheap commodities.
If you're ready to stop undercharging, stop grinding for low-margin deals, and start building an agency with real, predictable, scalable revenue—this is where you get the proven pricing strategies that make it happen.